The Power of Twitter

A brave new marketing world

If you have never tried this micro blogging tool then I would recommend that you at least have a look very soon. For sheer power in attracting clicks on a promotion it cannot be beaten for the novice marketer. As evidence to this claim, tonight I tweeted about an affiliate scheme that has been ignored and thus previously only generated 5 clicks, within 3 minutes of posting the tweet my click return had raised to 140. The benefit of this is that through these posts you can generate a list, which if you have read any marketing guide is the key to online success.

There is a lot of hype about web 2.0, which is a rather vague title, however on Wikipedia there is one phrase that sums it up 'user centered design' and this again is where Twitter scores well. Rather than having users respond to the postings of a single blogger, everyone participates in their own way and in real time. Thus everything is fresher but more difficult to focus on.

Of course where there is a problem, a solution eventually arises. One company that is pioneering in this area is OneRiot they crawl all the popular social sharing services and provide a news stream of quality updates, this allows the reader to see what is happening across the web.

As you mature in your Twitter experience then you begin to yearn for more management tools and as this is the hot product in town then the developers are generating apps in the hundreds, some good and some not so. There are a number of apps that I would recommend. The first TwitterGrader will generate a report on any username that you provide and thus allow you to see if either you are worth following or you need to dump some of your targets. When you manage to get a following it can be difficult to determine whether they are worth following, you can look at their tweets but it can be difficult to determine the general theme of their messages, this is where TweetCloud comes in. They offer the choice of searching by user, to check the themes of their tweets or to find people that are tweeting on specific themes.

If you use the tools mentioned in this article then your Twitter experience maybe greatly enhanced.

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